MKT/435
Consumer Behavior
Online
Format
$1194
Estimated Tuition
3 credits
Total credits
5 weeks
Course length
Start when you're ready
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Course level: Undergraduate
This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing strategy. Family and cultural factors that influence consumer behavior are considered as they relate to the development of marketing programs. Consumer decision-making processes are examined to develop marketing communications strategies. Tools are developed to measure the effect of consumer behavior theory in effective marketing strategies.
Prerequisites
None