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"Degrees & Program"

Bachelor's degree

Bachelor of Science in Business with a Marketing Certificate

4 years

Approximate Program Length

120

Total Credits

$398

Cost per Credit

Online & campus

Format

Start when you're ready

Choose an upcoming start date:

Register by: Sep 29, 2021

In a sea of sameness, marketing can mean the difference between a product standing out or blending in. With a Bachelor of Science in Business with a Marketing Certificate, you’ll learn how to differentiate products and win consumers’ hearts and minds. Courses in this program are just five weeks long, so you can fit them into your busy life.

  • Develop marketing strategies

  • Grab consumers’ attention

  • Develop organizational, product and brand management skills

  • Market businesses, big or small

  • Understand how different functional areas of an organization work together

  • Analyze the implications of operating in a changing global business environment

Courses

1

Course at a time

5

Weeks per course

10

Courses per year

Schedule

Both the on campus and online Bachelor of Science in Business with a Marketing Certificate feature the same courses, and your academic counselor will help you schedule them.

If you are located in Phoenix, this program may be offered as Blended. This means you’ll start at the Phoenix campus* to complete your general education courses, and then transition to online learning for your core program courses.

*During COVID-19, while campus is temporarily closed, your campus classes will be held virtually so you can get face-to-face learning at home.

What you'll learn

When you earn your Bachelor of Science in Business with a Marketing Certificate you’ll be equipped with a concrete set of skills you can apply on the job. 

Topics covered in this degree include:

  • Product and brand management
  • Market research
  • Consumer behavior
  • Small business marketing tactics
  • How to identify customer needs
  • Finance, marketing, accounting and other business practices
  • Legal, ethical and regulatory considerations
  • Business communication
  • Management strategies
  • Statistical analysis

Careers & Outcomes

What can you do with a Bachelor of Science in Business with a Marketing Certificate?

This BSB can prepare you to be a: 

  • Marketing manager
  • Brand manager
  • Product manager
8 %

According to the Bureau of Labor Statistics, job growth for marketing managers is projected to be faster than average between 2018 and 2028. 

Career Services for Life

Get career coaching, resumé building and interview prep, for life. While outside career advising can cost over $200 an hour, at University of Phoenix it’s built right into your degree at no added cost.

You don’t have to go it alone.

You’ll have a team of advisors invested in your success from day one — dedicated to helping you build your confidence and a personalized career plan you can stick with.

Tools and resources available 24/7/365

We're a university built for the busy. Build your resumé, prepare for an interview and plan your career — whenever it fits your life, day or night.

Networking & mentorship

Through virtual job fairs and networking with the alumni community, we've made it easy to tap into the experience and connections of your peers and colleagues at the University.

Tuition

Paying for school

While education costs have risen an average of 2.6% in the U.S. every year, our Tuition Guarantee ensures you’ll pay one flat rate from the moment you enroll to the day you graduate.

Save time and money on your degree

Credit transfer made easy
Graduate faster by transferring in prior eligible credits from another accredited institution.

Get credit for what you already know
Earn your degree without starting from scratch. Have previous relevant work and life experience evaluated for potential credit.

Your prior credits can cover up to 75% of your bachelor’s degree to help you graduate in as little as a year.

75%

NEED SOME HELP?

Our enrollment representatives provide personal support while you make an informed choice about going back to school. Reach us by phone at 844-937-8679 or chat with us 7 days a week.

Student Experience

An education that fits your busy life

Balancing family, work and school

Work toward your degree without giving up what matters most. Start your degree year-round and take one class at a time.

Online learning

Enroll in online classes and attend class whenever it fits your life, day or night.

Around-the-clock support and resources

You have a support team available up to 20 hours a day, 5 days a week. And our academic counselors, who are with you every step of the way, have earned a 5-star rating from 90% of our surveyed students.

Accreditation & Faculty

Count on the quality of your education

Programmatic accreditation

Our BSB has been reaffirmed for accreditation until 2027 by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring the quality of your education.

What does that mean in real life? ACBSP-accredited business programs are committed to quality standards. The quality of the program is regularly benchmarked against specific criteria that prepare students for the business industry. Accreditation occurs on a 10-year cycle with regular quality reviews.

View the completion and first-year persistence rates for the University of Phoenix ACBSP-accredited business and accounting programs.

Real-world faculty

28

Average years of industry experience

137

Chief Executive Officers

85 %

Of surveyed students would recommend their instructors

Faculty Spotlight

As a faculty member, I'm on your team. I'm your coach and your cheerleader."

Doris Savron

Vice Provost of Colleges, University of Phoenix

While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.