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Bachelor's degree

Bachelor of Science in Business with a Marketing Certificate

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4

Approximate Program Length

120

Total Credits

$398

Cost per Credit

Online & campus

Format

Start when you're ready

Choose an upcoming start date:

Register by: Mar 3, 2021

In a sea of sameness, marketing can mean the difference between a product standing out or blending in. With a Bachelor of Science in Business with a Marketing Certificate, you’ll learn how to differentiate products and win consumers’ hearts and minds. Courses in this program are just five weeks long, so you can fit them into your busy life.

You'll learn how to:

  • Develop marketing strategies

  • Grab consumers’ attention

  • Develop organizational, product and brand management skills

  • Market businesses, big or small

  • Understand how different functional areas of an organization work together

  • Analyze the implications of operating in a changing global business environment

Courses

1

Course at a time

5

Weeks per course

10

Courses per year

Schedule

Both the on campus and online Bachelor of Science in Business with a Marketing Certificate feature the same courses, and your academic counselor will help you schedule them. Please note that on campus students are required to physically attend class one day a week, typically from 6-10 pm.

Depending on your location, this program may be offered as Blended. This means you’ll start at a local campus* to complete your general education courses, and then transition to online learning for your core program courses.

*During COVID-19, while our campuses are temporarily closed, your local campus classes will be held virtually so you can get face-to-face learning at home.

What you'll learn

When you earn your Bachelor of Science in Business with a Marketing Certificate you’ll be equipped with a concrete set of skills you can apply on the job. 

Topics covered in this degree include:

  • Product and brand management
  • Market research
  • Consumer behavior
  • Small business marketing tactics
  • How to identify customer needs
  • Finance, marketing, accounting and other business practices
  • Legal, ethical and regulatory considerations
  • Business communication
  • Management strategies
  • Statistical analysis

Careers & Outcomes

What can you do with a Bachelor of Science in Business with a Marketing Certificate?

This BSB can prepare you to be a: 

  • Marketing manager
  • Brand manager
  • Product manager
8 %

According to the Bureau of Labor Statistics, job growth for marketing managers is projected to be faster than average between 2018 and 2028. 

Tuition

Paying for school

locked-in tuition

$398

Cost per credit

Keep the same fixed, affordable tuition from start to finish of your degree program, even if it takes longer than you planned. That’s our promise: no matter what surprises life brings, you can count on us.

Save time and money on your degree

Credit transfer made easy
Graduate faster by transferring in prior eligible credits from another accredited institution.

Get credit for what you already know
Earn your degree without starting from scratch. Have previous relevant work and life experience evaluated for potential credit.

NEED SOME HELP?

Our enrollment representatives can help answer your questions, so you can make an informed choice about going back to school. Reach us by phone at (844) 937-8679 or chat with us 5 days a week.

NEED SOME HELP?

Our enrollment representatives can help answer your questions, so you can make an informed choice about going back to school. Reach us by phone at (844) 937-8679 or chat with us 5 days a week.

Accreditation & Faculty

Count on the quality of your education

Programmatic accreditation

Our BSB has been reaffirmed for accreditation until 2027 by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring the quality of your education.

What does that mean in real life? ACBSP-accredited business programs are committed to quality standards. The quality of the program is regularly benchmarked against specific criteria that prepare students for the business industry. Accreditation occurs on a 10-year cycle with regular quality reviews.

View the completion and first-year persistence rates for the University of Phoenix ACBSP-accredited business and accounting programs.

Real-world faculty

28

Average years of industry experience

137

Chief Executive Officers

19:1

Student-faculty ratio

Faculty Spotlight

As a faculty member, I'm on your team. I'm your coach and your cheerleader."

Doris Savron

Vice Provost of Colleges, University of Phoenix

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.