Skip to Main Content Skip to bottom Skip to Chat, Email, Text

MKTCB/574
Marketing: Social, Mobile, and Analytics

Course level: Graduate

Back to Program
MKTCB/574
Marketing: Social, Mobile, and Analytics

3 credits

Total credits

16 weeks

Course length

Take this course as part of a degree or certificate program.

Request info
View all programs

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

In this course, you learn to develop marketing strategies, consider how to communicate value to target markets, assess the importance of branding, and look at marketing practices through digital and social media lenses. Students will be able to apply industry knowledge to navigate digital marketing topics and evaluate impact.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Earn these career-relevant skills in weeks, not years.

Marketing Analysis

Analyze the role of market research and data analytics in marketing planning

Marketing Communications

Evaluate marketing communication channels to attract buyers and increase customer loyalty

Marketing Strategies

Develop marketing strategies to promote products and services

Why take courses at University of Phoenix?

University of Phoenix serves busy adults

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Transfer-friendly courses

Before you enroll in a course, check with your school of choice to make sure they will accept your transfer credits and to understand any requirements or limitations. Then you can request your transcripts.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

Enrollment representative Sarah P.

Enrollment Rep. Sarah P.

Start a conversation about your future today.

Speak with an enrollment representative.

Call 844-937-8679 or chat with us 7 days a week.

Start a chat
Request info

University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.